Multi Channel Retail

Through our work with various clients we recognised the need for an advanced Microsoft Dynamics AX solution for Multi-Channel Retail (MCR), Wholesale and Distribution companies. We recognised that providing service to customers across multiple channels can be a great opportunity to extend your reach but without the right support systems, it can all too easily turn into a pain in the back office.

Whether working with direct marketing campaigns, web and telephone sales or catalogues, it’s critical to understand how a campaign or sales are performing; manage responses efficiently, ensure your warehouse is up to the challenge of meeting and despatching orders, and have in place the right processes for returns. 

In 2006 we took the opportunity to invest in a new company, Omnica, to create an advanced solution for MCR. Our partnership with Omnica brought together our proven skills in AX and the deep industry knowledge of Omnica’s founders.  This makes a Dynamics AX / Omnica solution, delivered by Sense, a low risk, high reward choice for your business.

Omnica provides advanced functionality in three key business areas:

• Omnica MCR Back Office
• Omnica Telesales
• Omnica Webstore

Omnica MCR is an integrated, flexible software solution that provides complete functionality for any organisation engaged in the continuous cycle of marketing, selling and delivering via multiple channels.  The software includes all standard business, warehouse and finance modules plus it offers extended functionality to help manage direct marketing activities, order management, credit card processing, fulfilment and returns, refunds and exchanges.

Because Omnica is built within Microsoft Dynamics AX platform with the familiar Microsoft look-and-feel, it’s a solution that will be instantly familiar to your staff, offers endless flexibility and which will drive new efficiencies for your business.

Microsoft Dynamics AX and Omnica will have a positive impact on the following types of business:

• Multi-channel retailers’ home delivery operations
• Pure-play e-commerce, home shopping, catalogue and direct marketing companies
• Business-to-business catalogue companies
• Wholesalers and distributors
• Fulfilment services companies